WOMEN4U.S. 2024 Report

Women4U.S. is a political action committee (PAC) founded to elect leaders of character and integrity who share a vision of stability, security, and unity for the United States of America.

In 2024, we were the only PAC focused on using Republican and right-leaning women to persuade their peers in swing states to vote for Vice President Kamala Harris for President. Because of his record both in office and in the years following his first term, we could not in good conscience support the re-election of Donald Trump.

Through a data-driven strategy, Women4U.S. was able to identify GOP women in swing states who were most likely to be persuaded to vote for VP Kamala Harris. We developed a compelling message, communicated it to our voters, and executed a targeted GOTV effort.

Women4U.S. engaged nearly 1 million women across Pennsylvania, Georgia, North Carolina, Wisconsin, Michigan, Arizona, and Nevada.

Through a six-figure ad buy and our social media efforts, Women4U.S. was able to target our specific universe of voters with four tested and powerful video advertisements.

Women4U.S. outperformed industry standards with our four primary digital ads. Specifically, our video completion rate, a key metric of our ability to create a persuasive connection with our universe of targeted voters, was 96.5%. While our reach was limited by budget, where we connected, we succeeded.

Women4U.S. activated a nationwide network of volunteers for GOTV phone banking efforts, making thousands of direct voter calls into the swing states.

Thanks to the support and effort of our donors and volunteers, Women4U.S. made a substantial contribution to the overall effort to turnout Republican and right-leaning women in support of Vice President Kamala Harris.