In partnership with our allies at the One for All Committee, Women4U.S. deployed research-informed ads directly targeting persuadable center right women. Testing proved the ads’ potential, with the target audience moving five percentage points towards Kamala Harris in a head-to-head against Donald Trump, and in some cases increasing her favorable rating by as much as ten points, after viewing the ads.
All ads were shared with our target audience via social media, texting, and Connected TV (CTV).